73% of activity online is in one way or another “related to local content”
(Google 5/07)---------------------------------- 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
(NPD Group)------------------------------------
43% of search engine users are seeking a local merchant to buy something offline.
54% of search users have substituted Internet/search for the phone book
Source: comScore Networks