Marketing your practice is one of the last things you are thinking about or taught while getting your DC. Most Doctor’s of Chiropractic don’t realize how much of their success will ride on being able to get new patients into their practice consistently.

The focus is usually on giving the best treatment to patients and this is important, but you MUST focus on getting new patients or you will not have anyone to treat. This can be a vicious cycle but doesn’t have to be.

With some hard work you can get a steady flow of new patients each month by incorporating a few different marketing strategies.  It is important to note that relying on just one might not be a good idea but focusing on more than a few things can become overwhelming.  Below are some of the most important things every DC in private practice should be doing.

- Network
- Ask patients for referrals
- Print Advertising
- Have a website
- Use Email Marketing

Networking events can be found by doing a simple search on Google or joining your local chamber of commerce.  Every DC should be out in the community they serve meeting new people.  Even if you are shy – bite the bullet- get out there and talk to other business owners and you will be surprised how effective this can be.

Ask existing patients for referrals. This seems like a no brainer but in the rush to get a practice going it can be overlooked, and if it is, you are passing up a rich source of new patients.  Who better to promote you than satisfied patients.

Print advertising cannot be ignored. Local papers can be an inexpensive way to begin to penetrate a local market.  In addition to that you could focus on a mailer to new homeowners in the area that you serve or if you budget allows- to all homeowners in an area.

Get a website.  If you don’t have one- stop reading this and call us 888-865-1089  This is essential in 2011!  Having a website does many things to help you.  It lends credibility to your practice. When a potential patient searches for you and sees you have a website and that it is nicely laid out and put together, they will have more confidence in you.

It is not enough to simply have a website.  The best website does nothing for you if your potential patients can’t find it.  Your website should be a marketing tool that drives new patients from the internet into your office.  The content that goes into doing this could fill an entire book – I know because I wrote one ( you can find it here http://www.amazon.com/dp/1456452762) or you can give us a call and receive a free web marketing analysis.  You will receive steps and pointers that you can immediately implement to increase the traffic to your website as well as the people who pick up the phone and call you!

Thankfully there are some things you can do to increase your exposure to clients in your area that will gladly come and see you.

Online marketing works great for chiropractors because of the unique ability to geotarget the specific areas that you serve and make sure to get in front of people looking for information related to your practice.  We know that there are certain terms that people will be looking for and if your website ranks for those terms you will be significantly more likely to get that person to come see you for care. 

New patients each month are looking for information online about their conditions and you can help that person make only if you can get in front of them.  Search engine optimization is the key to being able to greatly increase the number of new patients your practice sees each month.  Call today and let one of our Marketing Consultants go over your situation and goals and see if we would be a good fit for you. 

Enter your information into the form on the right and one of our online marketing specialists will give you a call within 1 business day to set up a time that works well for you.  Or, you could just pick up the phone right now and call 1-888-865-1089 or locally at 952-393-1355.

Take the first step towards growing your practice right now.