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73% of activity online is in one way or another “related to local content” (Google 5/07)---------------------------------- 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)------------------------------------ 43% of search engine users are seeking a local merchant to buy something offline. 54% of search users have substituted Internet/search for the phone book Source: comScore Networks